Producing Presentation and Wrap Videos
To ensure value for money, it is important that clients understand the linear nature of the production process. This is particularly relevant for 'presentation videos' and 'wrap videos'.
As an edit progresses our scope for making 'changes' diminishes. Or to put it differently, as we progress, 'changes' require an increasing amount of editing labour. Ignoring this reality opens the door to compromises in quality, time or budget. It also makes for a very frustrating experience.
With this in mind, below are a series of points that should help you get the most from your project.
1) A client's greatest chance to be creative and direct the project comes at the beginning of the process in the form of the brief.
2) While the brief is likely to be prescriptive in some areas, it should also explain the overall purpose of the video and, ideally, allow the editor some room for creativity.
3) All assets - video clips, music, fonts, copy and graphics - should be available to the editor when editing begins. Late arrival of assets will have a significant, detrimental effect on your video.
4) It is essential that 'changes' are made in systematic 'rounds'. This is particularly relevant if you are working with several stakeholders. Feedback should be collected and agreed by all stakeholders before being communicated. Providing feedback sporadically, or separately from a range of stakeholders, is a sure way of compromising the quality, budget or delivery time of your video.
5) Changes to onscreen 'copy' are relatively easy to make throughout the process, provided the length of the copy remains the same.